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CURRICULUM VITAE / RESUMÉ

WITH OVER NINE YEARS OF VISUAL MERCHANDISING EXPERIENCE FOCUSED ON FASHION WITHIN A MYRIAD OF RETAILERS I HAVE BEEN LUCKY ENOUGH TO WORK WITH SOME OF THE WORLDS MOST ICONIC AND RECOGNISABLE BRANDS.

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FROM HIGH STREET TO ATHLEISURE, FROM LOCAL BRANCHES TO FLAGSHIPS AND DEPARTMENT STORES, I'VE BEEN ABLE TO LEARN AND ADAPT TO VARIOUS BUSINESS MODELS AND WORKING ENVIRONMENTS TO REALLY UNDERSTAND HOW TO EFFECTIVELY THINK VISUALLY AND COMMERCIALLY.

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WHETHER I'M CREATING MY OWN LAYOUTS AND PROPOSALS OR IMPLEMENTING AND ADAPTING COMPANY WIDE BREIFS I'M ALWAYS MINDFUL TO ENSURE THAT THE CUSTOMER JOURNEY IS BOTH CONSISTENT AND ON TREND.

Brands
BRANDS WORKED WITH
Carreer Achievements
CAREER ACHIEVEMENTS

  • PLANNED, EXECUTED AND REVIEWED A SUCCESSFUL BLACK FRIDAY E-COMMERCE CAMPAIGN RESULTING TO A SALES INCREASE 10X SINCE THE PREVIOUS YEAR.

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  • MAINTAINED 100% ORGANIC CUSTOMER SERVICE FEEDBACK CONSISTENTLY BACKED BY NAMED SERVICE FEEDBACK. 

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  • IMPLEMENTED A STREAMLINED CLOUD BACKED FILE MANAGEMENT SYSTEMS TO ENSURE THE BUSINESS WAS RUNNING AS EFFICIENTLY AS POSSIBLE. 

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  • INCREASED DEPARTMENTAL SALES AND SURPASSING TARGETS BY 20% DURING KEY SELLING PERIODS DURING THE QUIET MID-PANDEMIC PERIOD.

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  • ADAPTING CHRISTMAS LAYOUT TO INCREASE APPAREL SALES BY 50% OVER THE WEEK BEFORE AND AFTER CHRISTMAS DAY. 

EXPERIENCE
Experience
REGIONAL VISUAL MERCHANDISER (WHOLESALE)
ADIDAS
05/2024 - PRESENT
VISUAL MERCHANDISER (FASHION)
JOHN LEWIS AND PARTNERS
11/2022 - 04/2024

  • SUPPORTING MARKETING TEAM BY CREATING CUSTOM ELEMENTS FOR IN BRANCH USE. 
     

  • ENSURING CURRENT CAMPAIGN POS AND DIGITAL MATERIAL IS IMPLEMENTED ACROSS STORE.
     

  • REFRESHING MANNEQUINS TO REFLECT BOTH THE ‘JOHN LEWIS CUSTOMER’ AND THE ‘WHITE CITY CUSTOMER’.
     

  • ENSURING DEPARTMENTS ARE CONSISTENT WITHIN BRAND GUIDELINES AS WELL AS VENDOR GUIDELINES. 
     

  • CHALLENGING INSTORE TALENT TO EXPERIMENT TO BOOST SALES.
     

  • FEEDING BACK TO SENIOR MANAGEMENT ABOUT LAYOUT PROPOSAL PERFORMANCE. 
     

  • ANALYSING CUSTOMER JOURNEY AND ENSURING TOUCH POINTS ARE REFRESHED FREQUENTLY.

MARKETING / SOCIAL MEDIA / DESIGNER
ENDO UK - TOOTHSAVER
06/2021 - 04/2022

  • COPYWRITING MARKETING MATERIAL INCLUDING EMAILS, BLOG POSTS, PRODUCT LISTINGS, SUPPORT DOCUMENTS AND GENERAL CUSTOMER FOCUSED COMMUNICATIONS. 

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  • PLANNING ORIGINAL CONTENT FOR USE ACROSS ALL DIGITAL MEDIA CHANNELS. 

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  • IMPLEMENTING PAID ADS FOR SEARCH AND SOCIAL TO INCREASE SALES. 

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  • SCHEDULING AND PLANNING SOCIAL POSTS ACROSS LINKEDIN / META PLATFORMS. 

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  • SPEARHEADING SALES / PROMO EVENTS TO CLEAR STOCK AND BOOST SALES.

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  • OPTIMISING SHOPIFY WEBSTORE FOR SEARCH TRAFFIC.

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  • OVERHAULING EXISTING BRANDING AND DESIGN OF BUSINESS TO BE MORE REFLECTIVE OF PRODUCTS.

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  • CREATING / MANAGING ASSETS TO USE ACROSS PRINT AND DIGITAL COMMUNICATIONS.

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  • DESIGNING BESPOKE MATERIAL FOR VARIOUS PLATFORMS.

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  • SETTING UP AND PLANNING LAYOUTS FOR COURSES AND EVENTS. 

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  • CREATING DESIGN TEMPLATES FOR USE AFTER LEAVING. 

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  • PROVIDING IN-HOUSE PHOTOGRAPHY AND VIDEOGRAPHY DURING EVENTS.

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  • EDITING VIDEOS AND PHOTOS TO BUILD ASSET LIBRARY.

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  • CREATING STATIC / MOTION GRAPHICS FOR COURSES AND PRODUCTS.

FLAGSHIP VISUAL MERCHANDISER /
AREA VISUAL MERCHANDISER
JD SPORTS FASHION
10/2015 - 02/2021

  • LEADING WEEKLY FLOOR WALKS WITH SENIOR REGIONAL / AREA MANAGERS.
     

  • LEADING DAILY FLOOR WALKS WITH SENIOR INSTORE MANAGEMENT.
     

  • OVERSEEING THE TRAINING AND DEVELOPMENT OF JUNIOR VISUAL MERCHANDISERS.
     

  • PLANNING AND EXECUTING LARGE SCALE LAYOUT CHANGES.
     

  • MEETING WITH SENIOR STORE MANAGEMENT TO BRIEF THEM WITH HEAD OFFICE COMMUNICATIONS.
     

  • FEEDING BACK ON TRIAL LAYOUTS TO HEAD OFFICE TEAM.
     

  • USING, MAINTAINING AND STORING BESPOKE FITTINGS FROM VENDORS. 
     

  • ORGANISING TRANSPORTATION OF DISUSED / OLDER FIXTURES AND FITTINGS TO SMALLER BRANCHES. 
     

  • HOLDING ONE-TO-ONE MEETINGS WITH JUNIOR VISUAL MERCHANDISERS TO TRACK PROGRESS. 
     

  • PROVIDING ADDITIONAL SUPPORT TO REGIONAL VISUAL TEAM WHEN REQUIRED. 
     

  • CONDUCTING 2ND STAGE INTERVIEWS FOR IN-STORE VISUAL PERSONNEL.
     

  • CREATING MULTI-DEPARTMENT FLOOR PLANS FOR SENIOR MANAGEMENT REVIEW. 
     

  • CHASING UP LATE ARRIVING STOCK / MARKETING MATERIAL.
     

  • CONDUCTING VISUAL TEAM BRIEFINGS AT THE START OF EACH DAY.
     

  • ASSIST HEAD OFFICE MERCHANDISING TEAM WITH UPCOMING LAYOUT UPDATES. 
     

  • TRAINING STORE MANAGEMENT TEAMS DURING EXERCISES ACROSS UK.
     

  • LIAISING WITH HEAD OFFICE VISUAL COORDINATORS TO ENSURE SEAMLESS CAMPAIGN ROLL OUTS.
     

  • WORKING WITH SENIOR MANAGEMENT TO IMPLEMENT TRAINING STRATEGIES ACROSS COMPANY.
     

  • LEADING SHOP REFITS AND REFURBISHMENTS FOR SMALL / MIDSIZED STORES.
     

  • ASSISTING IN DEVELOPING VISUAL BRIEFS.

VISUAL MERCHANDISING FLOOR MANAGER
NEW LOOK
06/2018 - 06/2019

  • STYLED MANNEQUINS BASED ON TRENDS, INTERNAL SALES DATA AND SEASONALITY.
     

  • FEEDING BACK ON HEAD OFFICE COMMUNICATIONS BASED ON OWN THOUGHTS / CUSTOMER FEEDBACK.
     

  • UPDATING STOCK REPORTS WEEKLY TO TRACK IN STORE TRENDS.
     

  • WORKING IN DIFFERENT STORES WHEN NEEDED TO OVERSEE LAYOUT CHANGES.
     

  • LIAISING WITH BUYING, MERCHANDISING, MARKETING TEAMS WHEN THEY VISIT STORES. 

KEY SKILLS
Key Skills

FASHION STYLING & MERCHANDISING

CREATING VISUAL APPEAL FOR CLOTHING PRESENTATION AND IMPLEMENTING EFFECTIVE RETAIL STRATEGIES.

TIME MANAGEMENT & DEADLINES

PRIORITISING TASKS, SETTING GOALS AND MEETING DEADLINES EFFICIENTLY WITH PRECISION.

TEAM MANAGEMENT & MENTORING

GUIDING AND DEVELOPING INDIVIDUALS, FOSTERING COLLABORATION AND ACHIEVING GOALS COLLECTIVELY.

COLLABORATION & COMMUNICATION

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